A modified functionality performance evaluation model for evaluating the performance of China based hotel websites

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

As China becomes a member of WTO, her hotel industry will speed up its openness to the world. A natural outcome of such openness will enable the wide use of the Internet and World Wide Web in the industry. On the basis of the modified Functionality Performance Evaluation Model which consists of hotel website dimensions including facilities information, customer contact information, reservations information, surrounding area information and management of website, this research evaluates the content of China based hotel websites, and contrasts the hotel websites' performance among different hotel categories. The research commenced with a focus group discussion to redefine the features of the Functionality Performance Evaluation Model and to rate the importance of the components. Ninety hotels were chosen from different categories. Two investigators conducted the actual performance evaluation. The evaluation scores of the websites were used to compare and contrast the performance among three hotel categories. The results of analysis showed that the websites' performance was poor and that there was no significant difference detected on the website performance scores among the three categories of China based hotels.
Original languageEnglish
Pages (from-to)193-208
Number of pages16
JournalJournal of academy of business and economics
Volume2
Issue number2
Publication statusPublished - 2003

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