A Model of Event-Destination Image Transfer

Qian Deng, Mimi Li

Research output: Journal article publicationJournal articleAcademic researchpeer-review

98 Citations (Scopus)


The aim of this study is to provide a theoretical understanding and empirical examination of the psychological responses of tourists attending a mega-event hosted in a tourism destination. A conceptual framework-the event-destination image transfer model-was developed from an extensive literature review and related theoretical discussion. A survey was conducted in Shanghai during the 2010 Shanghai World Expo to test the model. The findings show that the event image directly and positively affected the destination image, providing empirical support for the image transfer theory. Tourists' psychological responses-their overall attitude and behavioral intentions toward the destination-were positively and significantly affected by the destination image. However, the direct effect of the event image on tourists' overall attitude toward the destination was statistically non-significant due to the mediation effect of the destination image.
Original languageEnglish
Pages (from-to)69-82
Number of pages14
JournalJournal of Travel Research
Issue number1
Publication statusPublished - 1 Jan 2014


  • attitude
  • behavioral intentions
  • destination image
  • event image
  • image transfer
  • structural equation modeling

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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