A mediation model of tourists' repurchase intentions for packaged tour services

Yanqun He, Haiyan Song

Research output: Journal article publicationJournal articleAcademic researchpeer-review

106 Citations (Scopus)


This study examines the mutual relationships among tourists' perceived service quality, value, satisfaction, and intentions to repurchase packaged tour services from travel agents. A mediation model where tourist satisfaction is hypothesized as a key mediator of the relationships between perceived service quality and repurchase intentions, and between perceived value and repurchase intentions, is developed and tested using a substantial data set with a time span of 9 consecutive years, available from a well-established regional consumer satisfaction survey. While previous literature has suggested that quality perceptions impose a direct effect on tourists' repurchase intentions, this study shows that such effect is fully mediated by tourists' satisfaction. The mediating role of satisfaction is further supported by examining the direct and indirect effects of perceived value on tourists' repurchase intentions.
Original languageEnglish
Pages (from-to)317-331
Number of pages15
JournalJournal of Travel Research
Issue number3
Publication statusPublished - 1 Jan 2009


  • Packaged tour services
  • Perceived value
  • Repurchase intentions
  • Satisfaction
  • Service quality

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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