A longitudinal study of consumer perceptions of travel websites : the case of Hong Kong

S. Qi, R. Leung, Chun Hung Roberts Law, D. Buhalis

Research output: Journal article publicationJournal articleAcademic research

1 Citation (Scopus)

Abstract

Knowing how consumers perceive travel websites can help practitioners better understand consumers' online requirements. This paper reports the findings of a longitudinal study that investigated the changes and trends in the profile and behavior of online travel-website users in Hong Kong. The profiles of e-buyers and e-browsers in 2009, when compared with those established by prior studies conducted in 2000 and 2007, point in a new direction for practitioners and researchers investigating online travel-website user behavior. The results indicated that more middle-aged consumers have become online travel-website users, and that website security and price are perceived to be the most important factors for travel-website use by both e-browsers and e-buyers.
Original languageEnglish
Pages (from-to)48-63
Number of pages16
JournalFIU review
Volume29
Issue number1
Publication statusPublished - 2011

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