Abstract
Knowing how consumers perceive travel websites can help practitioners better understand consumers' online requirements. This paper reports the findings of a longitudinal study that investigated the changes and trends in the profile and behavior of online travel-website users in Hong Kong. The profiles of e-buyers and e-browsers in 2009, when compared with those established by prior studies conducted in 2000 and 2007, point in a new direction for practitioners and researchers investigating online travel-website user behavior. The results indicated that more middle-aged consumers have become online travel-website users, and that website security and price are perceived to be the most important factors for travel-website use by both e-browsers and e-buyers.
| Original language | English |
|---|---|
| Pages (from-to) | 48-63 |
| Number of pages | 16 |
| Journal | FIU review |
| Volume | 29 |
| Issue number | 1 |
| Publication status | Published - 2011 |