Abstract
Technology roadmapping is an indispensable method for aligning closely between strategic objectives and technology management, especially technology-intensive enterprises. It is interesting to note that most companies are pursuing technology roadmapping approaches is very compelling, but the normal perspective for most companies is from inside to out which they start by looking at their own organization. To address the limitations found in the existing methods, this paper aims to develop a hybrid roadmapping method (HRMM) by incorporating two inside-out and outside-in perspectives for technology forecasting and assessment which provides companies with fresh insights for strategic innovation and technology planning. The HRMM is composed of four main steps which include preliminary discussion, inside-out roadmapping, outside-out roadmapping and follow-up discussion, respectively. It has been developed to provide a roadmap for strategic and innovation planning in inside-out and outside-in perspectives. The capability of the HRMM is realized through a case study conducted in the Information and Communication Technology (ICT) Industry and encouraging results have been obtained.
Original language | English |
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Title of host publication | PICMET 2014 - Portland International Center for Management of Engineering and Technology, Proceedings |
Subtitle of host publication | Infrastructure and Service Integration |
Publisher | IEEE |
Pages | 2882-2890 |
Number of pages | 9 |
ISBN (Electronic) | 9781890843304 |
Publication status | Published - 1 Jan 2014 |
Event | 2014 Portland International Center for Management of Engineering and Technology, PICMET 2014 - Kanazawa, Japan Duration: 27 Jul 2014 → 31 Jul 2014 |
Conference
Conference | 2014 Portland International Center for Management of Engineering and Technology, PICMET 2014 |
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Country/Territory | Japan |
City | Kanazawa |
Period | 27/07/14 → 31/07/14 |
ASJC Scopus subject areas
- Management of Technology and Innovation
- Strategy and Management
- Transportation