A Holistic Approach to Understanding the Use of Travel Guidebooks: Pre-, During, and Post-Trip Behavior

Kee Fu Tsang, Gloria K.Y. Chan, Kevin K.F. Ho

Research output: Journal article publicationJournal articleAcademic researchpeer-review

15 Citations (Scopus)


This study proposed a holistic approach to understanding the usage of travel guidebooks. Guidebooks were revealed to outperform other travel information sources in the stages of "during" and "post-travel" but lost their competitiveness in the pre-trip planning to the Internet, especially on the search for information on destination and accommodation. A factor analysis on an 18-item instrument concluded that travelers possess six underlying need dimensions when using guidebooks: reflective, security, confirming, destination, itinerary, and functional needs. Therefore, recommendations were provided for practitioners to reconsider the positioning of travel guidebooks when formulating product development and marketing strategies.
Original languageEnglish
Pages (from-to)720-735
Number of pages16
JournalJournal of Travel and Tourism Marketing
Issue number7
Publication statusPublished - 1 Oct 2011


  • Hong Kong travelers
  • information search
  • itinerary needs
  • security needs
  • Travel guidebooks

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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