A girl's bra - A girl's pride

Akina Sau Han Chow, Wenling Xiao, Wing Sun Liu

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


Central to the idea of postmodernism is the notion that people are consuming images (Baudrillard, 1998; Debord, 1977) in the market in the crafting of selves (Kondo, 1990; Thompson, 1990). It is envisioned that the sense of fragmented selves (Gergen, 1991) as characterized in the postmodern context is even more acute among youngsters. Of all of the items in a girl's wardrobe, nothing is more important to her identity than her bras. This is a quasi-ethnographic (Fetterman, 1998; Hammersley and Atkinson, 1997) study to explore the symbolic meanings of bras among female adolescents in Hong Kong. There is a strong maternal influence in the very context of the bra; at the same time, the color black for a bra carries a strong connotation of sexiness. This item is full of visually implicit meanings, which are probably explicit to a girl as she is growing up.
Original languageEnglish
Title of host publicationProceedings from the 6th Conference on Design and Emotion 2008
Publication statusPublished - 1 Dec 2008
Event6th Conference on Design and Emotion 2008 - Hong Kong, Hong Kong
Duration: 6 Oct 20089 Oct 2008


Conference6th Conference on Design and Emotion 2008
Country/TerritoryHong Kong
CityHong Kong


  • Bras
  • Identity
  • Post-modernism

ASJC Scopus subject areas

  • Software


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