A fuzzy multi-objective model of QFD product planning integrating kano model

Li Feng Mu, Jia Fu Tang, Yi Zeng Chen, Chun Kit Kwong

Research output: Journal article publicationJournal articleAcademic researchpeer-review

7 Citations (Scopus)


Quality function deployment (QFD) is a well-known customer driven system and tool for planning and managing new product development. House of quality (HOQ) is used to translate customer requirements (CRs) into each stage of a product development in QFD. In the conventional QFD model, constant coefficients are employed to present the relationships between "What matrix" and "How matrix" and among "How matrixes". In order to break the hindrance of the representation of simple linear function in the structure of HOQ, an integrative approach considering Kano model into QFD planning are employed, and processes are performed in uncertain and vague environments. Therefore, a fuzzy multi-objective model (FMOQFD-Kano) is proposed to reconcile the tradeoff between customer satisfaction and cost. Not only customer satisfaction is taken into account, but also cost is considered in the proposed model. Moreover, a fuzzy solution approach is applied to solve the model for preferred solutions under different alpha-levels, which can give decision-maker more choices to cater for uncertain environment. An example is presented to illustrate the applicability of the proposed model.
Original languageEnglish
Pages (from-to)793-813
Number of pages21
JournalInternational Journal of Uncertainty, Fuzziness and Knowlege-Based Systems
Issue number6
Publication statusPublished - 1 Dec 2008


  • Fuzzy multi-objective model
  • Kano model
  • Quality function deployment

ASJC Scopus subject areas

  • Software
  • Control and Systems Engineering
  • Information Systems
  • Artificial Intelligence


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