A fusion of local culture and a global event: A case study of the 2008 Olympic Mascot design

Chi Fai Henry Ma, Guanying Wu

Research output: Journal article publicationReview articleAcademic researchpeer-review


The Olympic Games are global events that aim to build a more peaceful and better world through supporting and promoting the spirit of fair play in sport. The Olympic Mascot carries the symbolic meaning of the Olympic Games; yet, it also represents the cultural heritage of the host city. How to blend local culture with the Olympic spirit and realize them in a global event is the major concern when designing an Olympic Mascot. One of the Authors of this paper is the original concept designer of the Beijing 2008 Olympic mascot. This paper documents the inspiration which led to the original concept of the 2008 Olympic mascot design, and describes in detail how traditional Chinese culture was adapted to reflect the Olympic spirit in the evolution of the mascot design. It also shows how to blend local Chinese culture effectively with global recognition, and realize local attraction in a global event.
Original languageEnglish
Pages (from-to)55-59
Number of pages5
JournalInternational Journal of Visual Design
Issue number4
Publication statusPublished - 1 Jan 2013


  • Beijing 2008 olympic games
  • Five elements
  • Fuwa
  • Olympic mascot design

ASJC Scopus subject areas

  • Architecture
  • Visual Arts and Performing Arts


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