A destination marketing through understanding its brand positioning and tourist’ preference : a case study of potential malaysian Muslim travellers

Seong Seop Kim, H. Im, H. Han

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Number of pages9
Publication statusPublished - 2013
EventInternational Research Symposium in Service Management [IRSSM] -
Duration: 1 Jan 2013 → …


ConferenceInternational Research Symposium in Service Management [IRSSM]
Period1/01/13 → …

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