A destination marketing through understanding its brand positioning and tourist’ preference : a case study of potential malaysian Muslim travellers

Seong Seop Kim; H. Im; H. Han

A destination marketing through understanding its brand positioning and tourist’ preference : a case study of potential malaysian Muslim travellers

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Pages	444-452
Number of pages	9
Publication status	Published - 2013
Event	International Research Symposium in Service Management [IRSSM] - Duration: 1 Jan 2013 → …

Conference

Conference	International Research Symposium in Service Management [IRSSM]
Period	1/01/13 → …

Cite this

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title = "A destination marketing through understanding its brand positioning and tourist{\textquoteright} preference : a case study of potential malaysian Muslim travellers",

author = "Kim, {Seong Seop} and H. Im and H. Han",

year = "2013",

language = "English",

pages = "444--452",

note = "International Research Symposium in Service Management [IRSSM] ; Conference date: 01-01-2013",

}

A destination marketing through understanding its brand positioning and tourist’ preference : a case study of potential malaysian Muslim travellers. / Kim, Seong Seop; Im, H.; Han, H.
2013. 444-452 Paper presented at International Research Symposium in Service Management [IRSSM].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - A destination marketing through understanding its brand positioning and tourist’ preference : a case study of potential malaysian Muslim travellers

AU - Kim, Seong Seop

AU - Im, H.

AU - Han, H.

PY - 2013

Y1 - 2013

M3 - Conference presentation (not published in journal/proceeding/book)

SP - 444

EP - 452

T2 - International Research Symposium in Service Management [IRSSM]

Y2 - 1 January 2013

ER -