A cross regional analysis on fashion quick response programs

Tsan Ming Choi, Pui Sze Chow, Shuk Ching Liu, Yeuk Ting To

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review


Being one of the widely implemented supply chain management strategies, quick response (QR) aims to enhance the supply chain agents’ response to market changes. In this paper, we interview textiles and apparel companies from Hong Kong (H.K.), France, and the United States (U.S.) to reveal their QR practices. Specifically we conduct cross-regional analysis to examine and explore issues such as perceptions towards QR systems, stages of QR implementations, and channel coordination practices associated with QR in these three regions. Comparisons of the different approaches in these three regions reflect the different attitudes and concerns over QR programmes under their diverse market environments. In particular, we find that: (i) All three markets have similar level of QR implementation; (ii) whereas both H.K. and the U.S. tend to have positive attitudes towards QR, many French companies do not perceive the strategy as cost-effective; (iii) to achieve channel coordination with QR, fashion industrialists from the three regions show different concerns. Specifically, H.K. practitioners are mainly concerned about the willingness of information sharing amongst partners whilst the French practitioners focus more on the degree of collaboration over the channel. By contrast, the U.S. practitioners popularly make use of contractual agreements to solve channel problems under QR. Insights are generated.

Original languageEnglish
Title of host publicationFast Fashion Systems
Subtitle of host publicationTheories and Applications
PublisherCRC Press
Number of pages18
ISBN (Electronic)9780203763315
ISBN (Print)9781138000292
Publication statusPublished - 1 Jan 2013


  • Cross regional analysis
  • Fashion industry
  • Quick response
  • Supply chain management

ASJC Scopus subject areas

  • Engineering(all)
  • Materials Science(all)


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