A Cross-cultural Study of Proximity of Clothing to Self Between Mongolia and South Korea

Sun Young Choi, Jeyeon Jo, Yuri Lee, Jisoo Ha, Joeun Lee

Research output: Journal article publicationJournal articleAcademic researchpeer-review


As a part of material culture, clothing embodies the cultural specificity of a society based on the influence of the culture on individuals. The cultural value model of Hofstede has been describing dimensional characteristics of each country widely, while the proximity of clothing to self scale represents the level of psychological closeness of clothing to identity. Even though it is theoretically clear that these two concepts – culture and clothing expressing self – are related, though few studies highlight the connection. In this study, we investigated the effect of cultural values on how the individuals involve the clothing with their social identity, focusing on the difference between two culturally different countries, Mongolia and South Korea. Quantitative surveys on 245 females in the two countries showed that individualism, uncertainty avoidance, and indulgence correlate with three of the four dimensions in the proximity of clothing to self scale. T-tests revealed the differences between the two, discussions on which follow based on the relationship between the culture and the clothing expressing self.

Original languageEnglish
JournalFashion and Textiles
Publication statusSubmitted - 17 Mar 2021

ASJC Scopus subject areas

  • Social Sciences(all)

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