A conjoint analysis of factors influencing American and Taiwanese college students' preferences for people with disabilities

Ming Hung Wang, Kenneth R. Thomas, Fong Chan, Lai Ying Gladys Cheing

Research output: Journal article publicationJournal articleAcademic researchpeer-review

33 Citations (Scopus)


Objective: To determine the effect of demographic variables on attitudes toward disability. Participants: Eighty-three female American and 89 female Taiwanese college students. Outcome Measure: A conjoint measurement of 16 stimulus cards (representing people with varying disability labels, severity of disability, age, gender, and education). Procedures: The participants were asked to sort the stimulus cards according to their personal preferences for working with people with disabilities. Results: Younger and higher educated women with milder disabilities were preferred by both Taiwanese and American students. Preference formation is affected by both disability-related variables and other demographic variables (e.g., educational levels). Conclusion: The use of conjoint analysis to examine multiple attributes of persons with disabilities may have higher external validity than single-attribute-design studies.
Original languageEnglish
Pages (from-to)195-201
Number of pages7
JournalRehabilitation Psychology
Issue number3
Publication statusPublished - 1 Aug 2003

ASJC Scopus subject areas

  • Physical Therapy, Sports Therapy and Rehabilitation
  • Rehabilitation
  • Clinical Psychology
  • Psychiatry and Mental health

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