TY - GEN
T1 - A configurational view of the role of affordances in enhancing members' attachment to social networking sites
AU - Zhao, Haiping
AU - Liu, Fei
AU - Li, Yijing
AU - Lim, Eric
AU - Tan, Chee Wee
N1 - Publisher Copyright:
© ICIS 2020. All rights reserved.
PY - 2020/12
Y1 - 2020/12
N2 - Embracing a configurational view, this study attempts to elucidate how Social Networking Sites (SNSs) can be designed to enhance members' identity-, bond-, and comparison-based attachment. Conducting content analysis on fifteen predominant SNSs, we elicit thirty-one technological features that can be categorized into deindividuation, personalization, and tournament affordances. An online survey questionnaire is then developed to solicit SNSs members' evaluations on the features present on these sites and the form(s) of attachment. Through fuzzy set Qualitative Comparative Analysis (fsQCA), we observe that the presence of deindividuation affordances combined with the absence of tournament affordances are associated with identity-based attachment while the presence of personalization affordances in conjunction with the absence of tournament affordances is an essential configuration reinforcing bond-based attachment. Conversely, comparison-based attachment is determined by the presence of tournament affordances in the absence of deindividuation and personalization affordances.
AB - Embracing a configurational view, this study attempts to elucidate how Social Networking Sites (SNSs) can be designed to enhance members' identity-, bond-, and comparison-based attachment. Conducting content analysis on fifteen predominant SNSs, we elicit thirty-one technological features that can be categorized into deindividuation, personalization, and tournament affordances. An online survey questionnaire is then developed to solicit SNSs members' evaluations on the features present on these sites and the form(s) of attachment. Through fuzzy set Qualitative Comparative Analysis (fsQCA), we observe that the presence of deindividuation affordances combined with the absence of tournament affordances are associated with identity-based attachment while the presence of personalization affordances in conjunction with the absence of tournament affordances is an essential configuration reinforcing bond-based attachment. Conversely, comparison-based attachment is determined by the presence of tournament affordances in the absence of deindividuation and personalization affordances.
KW - Affordance
KW - Attachment
KW - Configurational view
KW - Content analysis
KW - Qualitative comparative analysis
KW - Social networking sites
UR - http://www.scopus.com/inward/record.url?scp=85103460515&partnerID=8YFLogxK
M3 - Conference article published in proceeding or book
AN - SCOPUS:85103460515
T3 - International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global
BT - International Conference on Information Systems, ICIS 2020 - Making Digital Inclusive
PB - Association for Information Systems
T2 - 2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Y2 - 13 December 2020 through 16 December 2020
ER -