A configurational view of the role of affordances in enhancing members' attachment to social networking sites

Haiping Zhao, Fei Liu, Yijing Li, Eric Lim, Chee Wee Tan

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

1 Citation (Scopus)

Abstract

Embracing a configurational view, this study attempts to elucidate how Social Networking Sites (SNSs) can be designed to enhance members' identity-, bond-, and comparison-based attachment. Conducting content analysis on fifteen predominant SNSs, we elicit thirty-one technological features that can be categorized into deindividuation, personalization, and tournament affordances. An online survey questionnaire is then developed to solicit SNSs members' evaluations on the features present on these sites and the form(s) of attachment. Through fuzzy set Qualitative Comparative Analysis (fsQCA), we observe that the presence of deindividuation affordances combined with the absence of tournament affordances are associated with identity-based attachment while the presence of personalization affordances in conjunction with the absence of tournament affordances is an essential configuration reinforcing bond-based attachment. Conversely, comparison-based attachment is determined by the presence of tournament affordances in the absence of deindividuation and personalization affordances.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems, ICIS 2020 - Making Digital Inclusive
Subtitle of host publicationBlending the Local and the Global
PublisherAssociation for Information Systems
ISBN (Electronic)9781733632553
Publication statusPublished - Dec 2020
Externally publishedYes
Event2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020 - Virtual, Online, India
Duration: 13 Dec 202016 Dec 2020

Publication series

NameInternational Conference on Information Systems, ICIS 2020 - Making Digital Inclusive: Blending the Local and the Global

Conference

Conference2020 International Conference on Information Systems - Making Digital Inclusive: Blending the Local and the Global, ICIS 2020
Country/TerritoryIndia
CityVirtual, Online
Period13/12/2016/12/20

Keywords

  • Affordance
  • Attachment
  • Configurational view
  • Content analysis
  • Qualitative comparative analysis
  • Social networking sites

ASJC Scopus subject areas

  • Computer Science Applications
  • Statistics, Probability and Uncertainty
  • Library and Information Sciences
  • Applied Mathematics

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