A Conceptual Framework for CSR Implementation in the Construction Industry: A Relational Approach

The construction industry is publicly regarded as an irresponsible sector due to its resource exploitation, environmental pollution, corruption, and poor community relations. Traditional approaches using fragmented CSR principles cannot receive satisfactory results since socially responsible issues in construction practices requires collaboration and cooperation of multiple stakeholders instead of isolated decision-making. Based on theoretical foundations of CSR, stakeholder management, and stakeholder power, combining organizational and project level stakeholder management, an integrated conceptual framework for CSR implementation in the construction industry is developed in this study. This innovative framework offers means for construction companies to make effective stakeholder strategies to implement their CSR intention, as well as support for collaboration and cooperation among multiple project stakeholders to maximize CSR outcomes.