A comparison of different approaches to segment information search behaviour of spring break travellers in the USA: Experience, knowledge, involvement and specialisation concept

Sangwon Park, Dae Young Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review

19 Citations (Scopus)

Abstract

The purpose of this research is to compare salient approaches for identifying the patterns of college students' information search behaviours while preparing for their spring break trips. Comparing four different prominent constructs (i.e. past experience, prior knowledge, involvement and a concept of specialisation combining those three variables), the results of the study indicate that involvement and the specialisation concept have more distinctive results than the others in terms of measurement of travellers' perceived usefulness of information sources and the importance of information content. In addition, the different groups assigned different priorities for usage of main information sources. As a result, involvement and the specialisation concept appear to provide more distinctive clarification for identifying the information search behaviours of spring break travellers.
Original languageEnglish
Pages (from-to)49-64
Number of pages16
JournalInternational Journal of Tourism Research
Volume12
Issue number1
DOIs
Publication statusPublished - 1 Jan 2010
Externally publishedYes

Keywords

  • Information search behaviour
  • Involvement
  • Past experience
  • Prior knowledge
  • Specialisation concept

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation

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