A comparative study on inbound tourists’ perceptions of destination advertising according to advertisement appeal and endorsement types

S. Wang; Seong Seop Kim

A comparative study on inbound tourists’ perceptions of destination advertising according to advertisement appeal and endorsement types

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2013
Event	TOSOK International Tourism Conference - Duration: 1 Jan 2013 → …

Conference

Conference	TOSOK International Tourism Conference
Period	1/01/13 → …

Cite this

@conference{8fa37a33c38b4e4c9672ada7b5216aea,

title = "A comparative study on inbound tourists{\textquoteright} perceptions of destination advertising according to advertisement appeal and endorsement types",

author = "S. Wang and Kim, {Seong Seop}",

year = "2013",

language = "English",

note = "TOSOK International Tourism Conference ; Conference date: 01-01-2013",

}

A comparative study on inbound tourists’ perceptions of destination advertising according to advertisement appeal and endorsement types. / Wang, S.; Kim, Seong Seop.
2013. Paper presented at TOSOK International Tourism Conference.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review