A comparative study on inbound tourists’ perceptions of destination advertising according to advertisement appeal and endorsement types

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2013
EventTOSOK International Tourism Conference -
Duration: 1 Jan 2013 → …


ConferenceTOSOK International Tourism Conference
Period1/01/13 → …

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