A comparative study of Chinese and German automobile companies on Chinese social media

Sing Bik Cindy Ngai, S. Einwiller

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2014
EventConference on Corporate Communication -
Duration: 1 Jan 2014 → …


ConferenceConference on Corporate Communication
Period1/01/14 → …

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