Abstract
Collective synchronous behavior is a pervasive phenomenon that we can discover in nature and virtual social media. Traditional data mining methods, however, mainly concentrate on analysis of individual behavior. In sociology, many well-known models are not suitable for the social media environment as well, in which huge amounts of data are generated everyday. In this paper, we proposed an innovative model that consists of multiple hidden Markov chains. By learning from the observations from a group of people, our model can not only predict the steady future state of a collective, but also measure the dependency property, reactive factor, of individuals. Experiment result shows that our model has ability to distinguish the behaviors of different persons.
Original language | English |
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Title of host publication | DUBMMSM'12 - Proceedings of the 2012 ACM Workshop on Data-Driven User Behavioral Modeling and Mining from Social Media, Co-located with CIKM 2012 |
Pages | 3-6 |
Number of pages | 4 |
DOIs | |
Publication status | Published - 10 Dec 2012 |
Event | 2012 ACM Workshop on Data-Driven User Behavioral Modeling and Mining from Social Media, DUBMMSM 2012, Co-located with 21st ACM Conference on Information and Knowledge Management, CIKM 2012 - Maui, HI, United States Duration: 29 Oct 2012 → 29 Oct 2012 |
Conference
Conference | 2012 ACM Workshop on Data-Driven User Behavioral Modeling and Mining from Social Media, DUBMMSM 2012, Co-located with 21st ACM Conference on Information and Knowledge Management, CIKM 2012 |
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Country/Territory | United States |
City | Maui, HI |
Period | 29/10/12 → 29/10/12 |
Keywords
- Collective synchronous behavior
- Hidden Markov model
- Reactive factor
- Social media
ASJC Scopus subject areas
- General Business,Management and Accounting
- General Decision Sciences