A case study on multimedia e-tailing services: Can watermarks help build customer relationships?

C. H. Wu, W. H. Ip, Ching Yuen Chan, Y. Zheng, Z. M. Lu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)

Abstract

Digital watermarking is widely discussed as a promising technique for digital good protection sold in the internet.
Original languageEnglish
Pages (from-to)58-76
Number of pages19
JournalInternational Journal of Services, Technology and Management
Volume14
Issue number1
DOIs
Publication statusPublished - 1 May 2010

Keywords

  • Digital watermarking
  • E-tailing
  • Relationship intention

ASJC Scopus subject areas

  • Engineering(all)
  • Computer Science Applications
  • Strategy and Management
  • Marketing

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