A case study on multimedia e-tailing services: Can watermarks help build customer relationships?

C. H. Wu; W. H. Ip; Ching Yuen Chan; Y. Zheng; Z. M. Lu

doi:10.1504/IJSTM.2010.032881

A case study on multimedia e-tailing services: Can watermarks help build customer relationships?

C. H. Wu, W. H. Ip, Ching Yuen Chan, Y. Zheng, Z. M. Lu

Research output: Journal article publication › Journal article › Academic research › peer-review

1 Citation (Scopus)

Abstract

Digital watermarking is widely discussed as a promising technique for digital good protection sold in the internet.

Original language	English
Pages (from-to)	58-76
Number of pages	19
Journal	International Journal of Services, Technology and Management
Volume	14
Issue number	1
DOIs	https://doi.org/10.1504/IJSTM.2010.032881
Publication status	Published - 1 May 2010

Keywords

Digital watermarking
E-tailing
Relationship intention

ASJC Scopus subject areas

General Engineering
Computer Science Applications
Strategy and Management
Marketing

More information

10.1504/IJSTM.2010.032881

Cite this

@article{1a4caacf47164169a34dcbc2b3108a10,

title = "A case study on multimedia e-tailing services: Can watermarks help build customer relationships?",

abstract = "Digital watermarking is widely discussed as a promising technique for digital good protection sold in the internet.",

keywords = "Digital watermarking, E-tailing, Relationship intention",

author = "Wu, {C. H.} and Ip, {W. H.} and Chan, {Ching Yuen} and Y. Zheng and Lu, {Z. M.}",

year = "2010",

month = may,

day = "1",

doi = "10.1504/IJSTM.2010.032881",

language = "English",

volume = "14",

pages = "58--76",

journal = "International Journal of Services, Technology and Management",

issn = "1460-6720",