A case study of Hong Kong residents' outbound leisure travel

Hanqin Qiu, Hailin Qu, Venus Mo Yin Tang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

33 Citations (Scopus)


Hong Kong is one of the largest outbound tourist generators in the Asia-Pacific region and the outbound travel has grown from 1.8 million in 1989 to 4.8 million in 2001. The purpose of this study was to investigate Hong Kong residents' preferences toward destination choice of outbound leisure travel. In-depth personal interviews were conducted with 292 Hong Kong residents. A factor analysis was used to identify the dimensions of destination selection attributes and the one way analysis of variance with Duncan's multiple range test was run to test the difference among specific groups of travelers. It was found that the dimension of safety is the top concern for Hong Kong residents when they choose travel destinations. Respondents with different demographic backgrounds were found to have different destination attribute preferences.
Original languageEnglish
Pages (from-to)267-273
Number of pages7
JournalTourism Management
Issue number2
Publication statusPublished - 1 Jan 2004


  • Destination preferences
  • Hong Kong
  • Outbound travel

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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