A business model innovation process for tourism: findings from a literature review

Tomy Andrianto, Mehmet Ali Koseoglu, Brian King

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)


This paper reviews existing concepts and frameworks to propose a business model innovation process (BMIP) applicable to tourism businesses. A comprehensive literature review and content analysis is conducted by selecting, studying and coding applicable articles. The authors have reviewed 41 business model innovation (BMI) related papers, of which 14 are BMIP specific and four examine the phases of innovation in detail. Noting the lack of scholarly resolution about the most appropriate approach to business model innovation, the paper seeks to enhance current theories. A fifth and additional step is proposed to accommodate an essential extension of the existing model into the tourism context–continuous evaluation and improvement. The proposal offers business leaders the potential to benefit from a comprehensive understanding of the business model innovation process, including how to adapt to new conditions.

Original languageEnglish
JournalTourism Recreation Research
Publication statusPublished - 28 Feb 2021


  • business model
  • business model innovation
  • business model innovation process
  • innovation process
  • Tourism industries

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Cultural Studies
  • Tourism, Leisure and Hospitality Management
  • Management, Monitoring, Policy and Law

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