360 degree immersive videos: a way to improve organizational learning practices

Kung Wong Lau, Pui Yuen Lee, Minying He

Research output: Journal article publicationJournal articleAcademic researchpeer-review

6 Citations (Scopus)


Purpose: The purpose of this study is to explore the potential of immersive situated learning with adoption of 360-degree videos in organizational learning improvement. Design/methodology/approach: A quasi-experimental research method was used to investigate employees’ learning achievement. A criterion-referenced assessment scale was chosen to exam their learning progress on Omni-channel retailing practices and knowledge after 12 h in four weeks, from four perspectives including professional knowledge, problem-solving, independent learning, and critical reflection. Findings: The result shows us the significant enhancement of employees’ learning outcomes when using virtual reality (VR), compared with traditional apprenticeship practices. Originality/value: This study reinforces the opinion that situated learning approaches with 360-degree videos evoke employees to explore new learning behaviors and experience and make proactive adjustments on their own learning pace, based on the view from prior study that VR in situated learning can enrich learning experience.

Original languageEnglish
Pages (from-to)8-11
Number of pages4
JournalDevelopment and Learning in Organizations
Issue number6
Publication statusPublished - 5 Nov 2018


  • 360-degree videos
  • Employee training
  • Omni-channel retailing
  • Organizational learning
  • Virtual reality

ASJC Scopus subject areas

  • Organizational Behavior and Human Resource Management
  • Library and Information Sciences


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