중국 소비자의 게이밍 커머스 이용 동기에 관한 질적연구: Taobao Life를 중심으로

Chung-Wha (Chloe) Ki; NI, Yunting; Yoon-Jung Lee

중국 소비자의 게이밍 커머스 이용 동기에 관한 질적연구: Taobao Life를 중심으로

Chung-Wha (Chloe) Ki
, NI, Yunting
, Yoon-Jung Lee

School of Fashion and Textiles

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	Korean
Publication status	Not published / presented only - 2021
Event	2021 소비자분야 통합학술대회 - Seoul, Korea, Republic of Duration: 5 Nov 2021 → …

Conference

Conference	2021 소비자분야 통합학술대회
Country/Territory	Korea, Republic of
City	Seoul
Period	5/11/21 → …

Cite this

@conference{93187297572c44d9abc962a09755036c,

title = "중국 소비자의 게이밍 커머스 이용 동기에 관한 질적연구: Taobao Life를 중심으로",

author = "Ki, \{Chung-Wha (Chloe)\} and \{NI, Yunting\} and Yoon-Jung Lee",

year = "2021",

language = "Korean",

note = "2021 소비자분야 통합학술대회 ; Conference date: 05-11-2021",

}

중국 소비자의 게이밍 커머스 이용 동기에 관한 질적연구: Taobao Life를 중심으로. / Ki, Chung-Wha (Chloe); NI, Yunting; Lee, Yoon-Jung.
2021. Paper presented at 2021 소비자분야 통합학술대회, Seoul, Korea, Republic of.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review