온라인 커뮤니티를 기반으로 한 소비자 기획형 공동구매의 특성 및 소비자 참여 동기에 관한 연구

Translated title of the contribution: A Study on the Characteristics of Consumer-Oriented Group Buying based on Online Community and Consumer Motivation

Juyeun Jang, So-jung Yoon

    Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

    Translated title of the contributionA Study on the Characteristics of Consumer-Oriented Group Buying based on Online Community and Consumer Motivation
    Original languageKorean
    Publication statusNot published / presented only - 12 May 2018
    Event2018 the Korean Society of Costume Fall Conference -
    Duration: 12 May 2018 → …

    Conference

    Conference2018 the Korean Society of Costume Fall Conference
    Period12/05/18 → …

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