몰입형 가상현실 점포의 특성이 소비자의 접근 의도에 미치는 영향

Translated title of the contribution: The effect of the characteristics of immersive VR store on consumer approach intention

Juyeun Jang, Hee Jin Hur, Ho Jung Choo

    Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic research

    Translated title of the contributionThe effect of the characteristics of immersive VR store on consumer approach intention
    Original languageKorean
    Publication statusNot published / presented only - 28 Oct 2017
    Event2017 Korea Distribution Association Fall Conference -
    Duration: 28 Oct 2017 → …

    Conference

    Conference2017 Korea Distribution Association Fall Conference
    Period28/10/17 → …

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