나르시시즘이 타인의 모방 구매가 유발한 차별화 행동 의도에 미치는 영향 - 모방자와의 관계 및 모방자의 사회적 지위를 중심으로 -

Translated title of the contribution: The effect of narcissism on consumers’ differentiation strategies evoked by others’ mimicry buying of fashion products

Eung Tae Kim, Juyeun Jang, Jisoo Park

    Research output: Unpublished conference presentation (presented paper, abstract, poster)PosterAcademic researchpeer-review

    Translated title of the contributionThe effect of narcissism on consumers’ differentiation strategies evoked by others’ mimicry buying of fashion products
    Original languageKorean
    Publication statusNot published / presented only - 15 Apr 2017
    Event2017 the Korean Society of Clothing and Textiles Spring Conference -
    Duration: 15 Apr 2017 → …

    Conference

    Conference2017 the Korean Society of Clothing and Textiles Spring Conference
    Period15/04/17 → …

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