海南岛居民对旅游影响的看法及对支持旅游业发展的意愿:计划行为理论的应用

Despite the importance of understanding residents’ perceptions and attitudes toward tourism development, residents’ perceived political influence of tourism remains underexplored. Thus, this study collects a total of 1,164 valid samples from the Hainan Island residents. The study applies the theory of planned behavior and adopts structural equation modeling to explore the effect of residents’ perceived tourism influence (economic, sociocultural, environmental, and political) on their behavioral intention. Moreover, the study investigates the moderating role of place attachment in this relationship. Findings show that the degradation of community culture and the positive environmental and political influences significantly affect residents’ attitudes toward tourism development. In addition, residents’ attitude, social norm, and perceived behavioral control positively affect their intention to support tourism development. Place attachment partially moderates the relationships among the proposed constructs. This study provides significant insights for policymakers and tourism managers and offers practical suggestions to destination marketing organizations for future tourism policy and strategy planning.