新冠疫情下中国邮轮旅游者的动机和偏好调查

Translated title of the contribution: Investigating the Motivations and Preferences of Chinese Cruise Travelers Amid COVID-19

Angela Chu, Vincent Tung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

The literature on cruise tourism is primarily Western-focused, which could differ compared to those in Asia Pacific. To address this gap, this study combines motivation and cruise preferences for a better understanding of repeated Chinese cruisers amid COVID-19 via the use of conjoint and cluster analysis. The findings revealed that shore activity is more important than cabin price and duration. Sight-seeing is the most strongly preferred shore excursion, followed by visiting natural scenery. This study contributes by providing insight into the current views of the Chinese travel market, and provides suggestions to cruise companies on target segments, product design, and marketing strategies in preparation for travel recovery.

Translated title of the contributionInvestigating the Motivations and Preferences of Chinese Cruise Travelers Amid COVID-19
Original languageChinese (Simplified)
JournalJournal of China Tourism Research
DOIs
Publication statusAccepted/In press - 2022

Keywords

  • attributes
  • China
  • COVID-19
  • Cruise tourism
  • marketing strategy
  • motivation

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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