Abstract
The purpose of this study was to gain insights into the relationship between cultural creative product attributes and customer satisfaction. Using online survey data from 263 cultural creative product buyers in The Palace Museum, this study clarified the role of five different cultural creative product attributes (i.e., utility, fashionability, creativity, originality, and culture) on customer satisfaction based on the Kano model. The results indicated that the role of five product attributes on customer satisfaction varied across product types. Suggestions and countermeasures for the design and development of cultural creative products are also provided.
| Translated title of the contribution | Investigating the Attributes of Cultural Creative Product Satisfaction - the Case of the Palace Museum |
|---|---|
| Original language | Chinese (Simplified) |
| Pages (from-to) | 1239-1258 |
| Number of pages | 20 |
| Journal | Journal of China Tourism Research |
| Volume | 18 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - Dec 2022 |
Keywords
- cultural creative attraction
- cultural creative product
- Cultural tourism
- customer satisfaction
- kano model
ASJC Scopus subject areas
- Cultural Studies
- Language and Linguistics
- Linguistics and Language
- Tourism, Leisure and Hospitality Management