探索风水信仰对酒店住客体验的影响: 基于情境诱导访谈法

Translated title of the contribution: Making Sense of Fengshui and Customers’ Experiences of Hotel Room Stays: A Vignette-Induced Interview Approach

Jialin Wu, Nan Chen, Christine Y.H. Zeng, Markus Schuckert

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

Despite the well-documented cultural importance of fengshui, little research has been carried out to provide a theoretically complex view of its impacts on customers’ experiences of hotel stays. This study explores customers’ perceptions of hotel rooms’ fengshui and seeks to make sense of links between the environment, fengshui beliefs and hotel-staying experiences. Under a qualitative paradigm, a vignette-induced interview approach was employed to deconstruct beliefs in fengshui and their influence on customers’ perceptions of hotel rooms. The findings reveal that customers’ beliefs in fengshui explicitly or implicitly affect their perceptions of environmental stimuli, evaluations of hotel rooms, and behavioral intentions. Moreover, hotel guests focus more on prevention than promotion when staying in hotel rooms, especially those with strong beliefs in fengshui. Based on the findings, a conceptual framework is developed by integrating the perceptional process model and the regulatory focus theory, which may usefully inform future quantitative research.

Translated title of the contributionMaking Sense of Fengshui and Customers’ Experiences of Hotel Room Stays: A Vignette-Induced Interview Approach
Original languageChinese (Simplified)
Pages (from-to)902-925
Number of pages24
JournalJournal of China Tourism Research
Volume19
Issue number4
DOIs
Publication statusPublished - Dec 2023

Keywords

  • Customer experience
  • fengshui
  • hotel design
  • hotel industry
  • traditional Chinese culture
  • vignette-induced interview approach

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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