探索移动旅游网站质量的形成及其对旅客行为意向的影响

Translated title of the contribution: Exploring the Formation of Mobile Travel Website Quality and Predicting its Influence on Travelers’ Behavioral Intentions

Janelle Chan, Irene Cheng Chu Chan, Anne Marie Sassenberg, Anup Shrestha

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

Mobile travel websites have become an alternative due to readiness compared to mobile applications. However, little is known about what constitutes mobile website quality (MWQ) and how it influences consumers’ post-purchase behavioral intentions. By modifying the updated DeLone and McLean Information System Success Model, this study fills this knowledge gap with a formative model. The study also examines how mobile service quality influences travelers’ intentions to reuse and recommend and further compares the differences across online travel agencies and direct suppliers. Using a mixed research method including individual interviews and online survey responses, the results of partial least squares structural equation modeling support that MWQ has three formative constructs, namely, information, system and service qualities. A few uncommon items composing MWQ are discovered. This study contributes to the extant literature by introducing a novel MWQ model, as well as by advocating dissimilar methodologies of MWQ analysis. Practical suggestions are also provided for tourism practitioners to gain sustainable competitiveness.

Translated title of the contributionExploring the Formation of Mobile Travel Website Quality and Predicting its Influence on Travelers’ Behavioral Intentions
Original languageChinese (Simplified)
JournalJournal of China Tourism Research
DOIs
Publication statusAccepted/In press - 2021

Keywords

  • behavioral intentions
  • information system
  • Mobile website quality
  • perceived value
  • service quality

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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