体验消费“新”时代的价值创新:千禧一代的力量

Translated title of the contribution: Value Innovation in the "New" Era of Experiential Consumption: The Power of Millennials

Joern Henning Buehring

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

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Social Sciences

Economics, Econometrics and Finance