体验消费“新”时代的价值创新:千禧一代的力量

Translated title of the contribution: Value Innovation in the "New" Era of Experiential Consumption: The Power of Millennials

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Abstract

There are any number of market drivers that affect consumption in society; important market drivers such as globalization, innovation, and technology. From a business perspective, these market drivers have greatly impacted the development of economies of scale, as seen in manufacturing and even within the service economy. As a result, industries often place their primary focus on innovation linked to the efficiency and improvements of the overall delivery performance. While these strategies undeniably produce benefits, the economic achievements most often translate into the erosion of value of many goods and services to the point where
they are becoming increasingly commoditized. Here, no other consumer cohort receives as much attention as the Millennials; a demographic generation born between 1980 - 1999. This far-reaching acknowledgment of the customer experience thus underpins the need for a deeper understanding of the importance of experiences in the context of innovation.
Translated title of the contributionValue Innovation in the "New" Era of Experiential Consumption: The Power of Millennials
Original languageChinese (Simplified)
Title of host publication正版书籍 文化创意:经济增长新引擎 毕尔雅那米科夫文化企业家手册文化经济全球区域经济效益文化产业实
Subtitle of host publicationGenuine Books Cultural Creativity: A New Engine of Economic Growth Bilyanamikov Cultural Entrepreneur's Manual Cultural Economy Global Regional Economic Benefit Cultural Industry Reality
EditorsBiljana Mickov
Place of PublicationChina
PublisherChina Renmin University Press
Chapter2
Pages101-106
Number of pages5
ISBN (Print)9787300286990
Publication statusPublished - Mar 2022

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