Top Cited Article in Psychology & Marketing during 2019-2020

    Prize: Honorary award › Honorary award (research)

    Description

    recognized as a top cited paper in Psychology & Marketing.Title : The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic.
    Awarded date15 Apr 2021
    Degree of recognitionInternational
    Granting OrganisationsJohn Wiley & Sons, Inc.

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