Top Cited Article in Psychology & Marketing during 2019-2020

    Prize: Honorary awardHonorary award (research)

    Description

    recognized as a top cited paper in Psychology & Marketing.Title : The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic.
    Degree of recognitionInternational
    Granting OrganisationsJohn Wiley & Sons, Inc.