Top 10 Most Popular Articles and Free Download of the Month for July 2019

Prize: Honorary awardHonorary award (research)

Description

The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

Dr. Ki’s research entitled “The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic” published in Psychology and Marketing has been recognized by Wiley-Blackwell as the one of the top most downloaded papers among work published between January 2018 and December 2019.

The certificate of achievement from Wiley-Blackwell was also given to recognize that her research has had immediate impacts and helped to increase the visibility of Psychology and Marketing.
Degree of recognitionInternational
Granting OrganisationsSocial Behavior and Personality: an international journal