The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
Dr. Ki’s research entitled “The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic” published in Psychology and Marketing has been recognized by Wiley-Blackwell as the one of the top most downloaded papers among work published between January 2018 and December 2019.
The certificate of achievement from Wiley-Blackwell was also given to recognize that her research has had immediate impacts and helped to increase the visibility of Psychology and Marketing.
Awarded date
1 Jul 2019
Degree of recognition
International
Granting Organisations
Social Behavior and Personality: an international journal