Most Downloaded Articles from JRCS

  • Ki, Chung Wha (Recipient), Cuevas, Leslie M. (Recipient), Chong, Sze Man (Recipient) & Lim, Heejin (Recipient)

    Prize: Honorary awardHonorary award (research)


    Dr. Ki’s research entitled “Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs” has long been featured as one of the Most Downloaded Articles in the last 90 days from Journal of Retailing and Consumer Services (JRCS) from September 2021 until present.
    Degree of recognitionInternational
    Granting OrganisationsJournal of Retailing and Consumer Services (JRCS)