Most Cited Articles from Journal of Retailing and Consumer Services

  • Ki, Chung Wha (Recipient), Cuevas, Leslie M. (Recipient), Chong, Sze Man (Recipient) & Lim, Heejin (Recipient)

Prize: Prize (research)

Description

Paper Title: Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
Awarded dateJul 2022
Degree of recognitionInternational
Granting OrganisationsJournal of Retailing and Consumer Services

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