Excellent Paper Award

Prize: Prize (research)

Description

"Heartbeakers Must Be Punished! Consumer Reaction Toward Brand Alliance Termination" by Fangyuan CHEN, Ce LIANG, Dongjin HE & Yuwei JIANG
Awarded dateMay 2025
Degree of recognitionInternational
Granting OrganisationsAsia-Pacific Marketing Academy

Awarded at event

Event title2025 Asia-Pacific Marketing Academy Conference
Location,
Period24 May 2025 → 25 May 2025

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