D&AD Pencil Award, New Blood Entry — ME, MEME. HP Indigo & Top Trumps / 2023

Memes have gained immense popularity on the internet, growing, spreading, and mutating to receive at least one million mentions on Instagram daily. ME,MEME. is a brand new set of Top Trumps cards that takes advantage of memes' ability to resonate with a massive fan base and celebrate individuals' stories. This project is a collaboration with HP Indigo, offering exclusive customization options to create and share memes, make oneself a part of them, and play the card game. Yes, YOU in the meme.

Students:
Cheuk Wing Taki Ng
Cai Hong Rainbow Pun