C.W. Park Prize

  • Galli, Maria (Recipient) & Gorn, Gerald (Recipient)

Prize: Prize (research)

Description

Galli, Maria & Gorn, Gerald (2011). Unconscious transfer of meaning to brands. Journal of Consumer Psychology, 21, 215–225. - named as best article in the Journal of Consumer Psychology in 2011.
Awarded dateMar 2014
Granting OrganisationsSociety for Consumer Psychology

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