Creative Insight Award

Prize: Prize (research)

Description

Liang, Ce, Lu (Monroe) Meng, Shen Duan, Dai Yao, and Yuwei Jiang (2026), “Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendation Prompts Tipping,” Journal of Consumer Research, Forthcoming.
Awarded dateApr 2025
Degree of recognitionInternational
Granting OrganisationsMarketing Science and Innovation

Awarded at event

Event title2025 International Conference of Marketing Science and Innovation (MSI 2025)
Period12 Apr 2025 → 13 Apr 2025

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