Citation of Excellence

  • Chan, Yee Kwong (Recipient) & LAU, LORETT (Recipient)

Prize: Prize (research)

Description

The Effectiveness of Environmental Claims Amongst Chinese Consumers: Influences of Claim Type, Country Disposition and Ecocentric Orientation , Journal of Marketing Management, Vol. 20, No. 3-4, 2004
Awarded dateDec 2004

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