Best Paper Award from AMA Winter Marketing Educators' Conference, Scottsdale: "The Impact of Market Learning on New-Product Performance: The Mediating Role of New-product Positional Advantages"

  • Kim, N. W. (Recipient) & ATUAHENE-GIMA, K. (Recipient)

Prize: Prize (research)

Granting OrganisationsAmerican Marketing Association

Awarded at event

Event titleAMA Winter Marketing Educators' Conference
Period1 Jan 2004