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Best Paper Award
Kim, Seong Seop
(Recipient), Wang, Kuo-Ching (Recipient), Jhn, Wan-Ting (Recipient) & Gao, Yang (Recipient)
The Hong Kong Polytechnic University
School of Hotel and Tourism Management
Prize
:
Prize (research)
Description
Title of Paper: The Effects of Match-up Endorsers in Airline Advertising
Awarded date
Jul 2013
Granting Organisations
Emerald Group Publishing
Fingerprint
Airlines
100%
Endorser
100%
Best Paper Award
100%
Airline
100%
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