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Best Conference Paper Award
Lam, Man Lok
(Recipient)
The Hong Kong Polytechnic University
Prize
:
Prize (research)
Description
Emotion and Brand Literacy: Understanding Brand-Identity Relationship in the Interdependent Asian Context
Awarded date
2011
Degree of recognition
International
Granting Organisations
International Textile and Apparel Association
Fingerprint
Asian Context
100%
Brand Identity
100%
Brand Literacy
100%
Conference Papers
100%
Emotions
100%
Conference Paper
100%
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