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Asia Tourism Forum 2010 - Best Paper Award
Song, Haiyan
(Recipient) & VEEN, R. V. D. (Recipient)
The Hong Kong Polytechnic University
School of Hotel and Tourism Management
Prize
:
Prize (research)
Description
Title of paper: Celebrity Endorsement Effectiveness for Print Destination Advertising
Awarded date
Feb 2010
Awarded at event
Event title
Asia Tourism Forum
Period
1 Jan 2010