Research output per year
Research output per year
Personal profile
Education/Academic qualification
Master of Science in Economics, The Hong Kong University of Science and Technology
Doctor of Philosophy in Marketing, The Hong Kong University of Science and Technology
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Dive into the research topics where Yuwei Jiang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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EXPLORING ONLINE HELP-SEEKING TENDENCIES: THE INFLUENCE OF EXPERIENCE TYPE AND HELP PROVIDER TYPE
Li, S., Huang, X., Wang, L., Jiang, Y. & Luo, X., 1 Mar 2026, In: MIS Quarterly: Management Information Systems. 50, 1, p. 327-350 24 p.Research output: Journal article publication › Journal article › Academic research › peer-review
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Exploring the impact of inter-text space on consumer reactions in firm-customer communication
Wang, J., He, D., Li, Y. & Jiang, Y., May 2026, In: Journal of Business Research. 210, 116111.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
If you cannot beat them, join them: How social comparison shapes consumer responses to low–high social status brand alliance
(Monroe) Meng, L., Chen, J., Yang, M. & Jiang, Y., Mar 2026, In: Journal of Business Research. 206, 115925.Research output: Journal article publication › Journal article › Academic research › peer-review
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Is the more real the better? The effect of matching food advertising type with promotion type on consumers' purchase intention
Meng, L., Ning, D., Sun, Z. & Jiang, Y., Apr 2026, In: International Journal of Hospitality Management. 134, 104558.Research output: Journal article publication › Journal article › Academic research › peer-review
1 Link opens in a new tab Citation (Scopus) -
Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping
Liang, C., Meng, L., Duan, S., Yao, D. & Jiang, Y., Jun 2026, In: Journal of Consumer Research. 53, 1, p. 162-181 20 p.Research output: Journal article publication › Journal article › Academic research › peer-review
1 Link opens in a new tab Citation (Scopus)
Prizes
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Best Consumer Behavior Working Paper Runner-Up
Jiang, Y. (Recipient), Jul 2024
Prize: Prize (research)
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Faculty Award for Outstanding Performance/Achievement on Research and Scholarly Activities
Jiang, Y. (Recipient), 2015
Prize: Prize (research)
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Faculty Prize for Research Student Supervision
Jiang, Y. (Recipient), Mar 2026
Prize: Prize (teaching & learning)
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Journal of Marketing (Journal)
Jiang, Y. (Associate editor)
Mar 2025 → Feb 2028Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Behaviour (Journal)
Jiang, Y. (Advisory board member)
Jul 2024 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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International Journal of Research in Marketing (Journal)
Jiang, Y. (Associate editor)
Aug 2024 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Psychology (Journal)
Jiang, Y. (Associate editor)
Jul 2024 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Quarterly Journal of Economics and Management (Journal)
Jiang, Y. (Associate editor)
Mar 2023 → …Activity: Publication peer-review and editorial work › Editorial work for journals