Research output per year
Research output per year
Personal profile
Education/Academic qualification
Master of Science in Economics, The Hong Kong University of Science and Technology
Doctor of Philosophy in Marketing, The Hong Kong University of Science and Technology
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Dive into the research topics where Yuwei Jiang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
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ChatGPT’s Effect on University Students’ Academic Confidence: The Moderating Role of Academic Outcome Valence, Desirability of Control, and Protestant Work Ethics
Qi, C. & Jiang, Y., Mar 2025, Proceedings of 19th International Technology, Education and Development Conference (INTED2025).Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
Open Access -
Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals
Jia, Y., Ouyang, J., Dong, J. Q. & Jiang, Y., Mar 2025, In: Journal of Marketing. 89, 2, p. 163-180 18 p.Research output: Journal article publication › Journal article › Academic research › peer-review
1 Citation (Scopus) -
Loose = Fun? How Interstitial Space in Brand Logos Affects Product Perception
Esther Liu, Q., He, D. & Jiang, Y., Apr 2025, In: Journal of Business Research. 192, 115295.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access6 Citations (Scopus) -
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Zhou, X., Yan, X. & Jiang, Y., Jul 2024, In: Journal of Marketing. 88, 4, p. 84-106 23 p.Research output: Journal article publication › Journal article › Academic research › peer-review
131 Citations (Scopus) -
Stick to My Guns: The Impact of Crowding on Consumers’ Responsiveness to Sale Promotions
Fan, L., Huang, Z., Chu, X. Y. & Jiang, Y., May 2024, In: Journal of the Academy of Marketing Science. 52, 3, p. 914-933 20 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access4 Citations (Scopus)
Prizes
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Best Consumer Behavior Working Paper Runner-Up
Jiang, Y. (Recipient), Jul 2024
Prize: Prize (research)
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Faculty Award for Outstanding Performance/Achievement on Research and Scholarly Activities
Jiang, Y. (Recipient), 2015
Prize: Prize (research)
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Faculty Prize for Teaching (Outstanding Young Teacher)
Jiang, Y. (Recipient), Aug 2023
Prize: Prize (teaching & learning)
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Journal of Marketing (Journal)
Jiang, Y. (Associate editor)
Mar 2025 → Feb 2028Activity: Publication peer-review and editorial work › Editorial work for journals
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International Journal of Research in Marketing (Journal)
Jiang, Y. (Associate editor)
Aug 2024 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Psychology (Journal)
Jiang, Y. (Associate editor)
Jul 2024 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Behaviour (Journal)
Jiang, Y. (Advisory board member)
Jul 2024 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Consumer Behavior in the Post-Pandemic Era
Jiang, Y. (Keynote speaker)
11 Feb 2023Activity: Talk or presentation › Invited talk