Yuwei Jiang

Professor, Department of Management and Marketing

https://orcid.org/0000-0002-0770-8832

Phone34003948
Emailyuwei.jiang@polyu.edu.hk

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

Research activity per year

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Personal profile

Education/Academic qualification

Doctor of Philosophy in Marketing, Hong Kong University of Science and Technology

Master of Science in Economics, Hong Kong University of Science and Technology

Network

Recent external collaboration on country level. Dive into details by clicking on the dots or

698 Citations
13 h-Index
25 Journal article
17 Conference presentation (not published in journal/proceeding/book)
8 Conference article published in proceeding or book
1 Chapter in an edited book (as author)

Social dynamics in consumer communications: How hierarchy shapes language
Fan, L., Rucker, D. D. & Jiang, Y., Mar 2020.
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review
Breath or depth? Explore the favor budgeting effect
He, D., Xu, F. & Jiang, Y., Oct 2019.
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review
Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density
Su, L., Wan, E. W. & Jiang, Y., 1 Dec 2019, In: Journal of Consumer Research. 46, 4, p. 808-824 17 p.
Research output: Journal article publication › Journal article › Academic research › peer-review

5 Citations (Scopus)
Hiding in the crowd: Secrecy compels conformity
He, D., Jiang, Y. & Gorn, G., Aug 2019.
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review
How exposure to visual glitches influences consumers’ morality judgments
Jin, Z., Yang, X. & Jiang, Y., Oct 2019, Advances in Consumer Research. Bagchi, R. (ed.). Association for Consumer Research, Vol. 47. p. 664
Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review

Faculty Award for Outstanding Performance/Achievement on Research and Scholarly Activities
Jiang, Yuwei (Recipient), 2015
Prize: Prize (research)
FB Fellow
Jiang, Yuwei (Recipient), 2015
Prize: Prize (research)
JCR Outstanding Reviewer Award
Jiang, Yuwei (Recipient), Oct 2019
Prize: Prize (research)
MSI Young Scholar
Jiang, Yuwei (Recipient), 2015
Prize: Prize (research)

3 Editorial work for journals

Journal of Consumer Psychology (Journal)
Yuwei Jiang (Associate editor)
2018 → …
Activity: Publication peer-review and editorial work › Editorial work for journals
Journal of Consumer Psychology (Journal)
Yuwei Jiang (Editorial board member)
2016 → …
Activity: Publication peer-review and editorial work › Editorial work for journals
Journal of Consumer Research (Journal)
Yuwei Jiang (Editorial board member)
2014 → …
Activity: Publication peer-review and editorial work › Editorial work for journals