Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Master of Science in Economics, The Hong Kong University of Science and Technology
Doctor of Philosophy in Marketing, The Hong Kong University of Science and Technology
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Zhou, X., Yan, X. & Jiang, Y., Jul 2024, In: Journal of Marketing. 88, 4, p. 84-106 23 p.Research output: Journal article publication › Journal article › Academic research › peer-review
35 Citations (Scopus) -
Stick to My Guns: The Impact of Crowding on Consumers’ Responsiveness to Sale Promotions
Fan, L., Huang, Z., Chu, X. Y. & Jiang, Y., May 2024, In: Journal of the Academy of Marketing Science. 52, 3, p. 914-933 20 p.Research output: Journal article publication › Journal article › Academic research › peer-review
1 Citation (Scopus) -
Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift
Wang, P. X., Wang, Y. & Jiang, Y., Jan 2023, In: Journal of Marketing. 87, 1, p. 133-147 15 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access10 Citations (Scopus) -
I Want to Remember: Preference for Visual Intensity in Sentimental Purchases
Huang, J., Xu, F. & Jiang, Y., Jul 2023, In: Psychology and Marketing. 40, 7, p. 1361-1371 11 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access6 Citations (Scopus) -
Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications
Fan, L., Rucker, D. D. & Jiang, Y., 1 Aug 2023, In: Journal of Consumer Research. 50, 2, p. 236-254 19 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access7 Citations (Scopus)
Prizes
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Faculty Award for Outstanding Performance/Achievement on Research and Scholarly Activities
Jiang, Y. (Recipient), 2015
Prize: Prize (research)
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Quarterly Journal of Economics and Management (Journal)
Jiang, Y. (Associate editor)
Mar 2023 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Consumer Behavior in the Post-Pandemic Era
Jiang, Y. (Keynote speaker)
11 Feb 2023Activity: Talk or presentation › Invited talk
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Journal of the Association for Consumer Research (Journal)
Jiang, Y. (Guest editor)
2021 → 2023Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Psychology (Journal)
Jiang, Y. (Associate editor)
2018 → 2023Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Psychology (Journal)
Jiang, Y. (Editorial board member)
2016 → …Activity: Publication peer-review and editorial work › Editorial work for journals