Research output per year
Research output per year
Personal profile
Education/Academic qualification
Master of Science in Economics, Hong Kong University of Science and Technology
Doctor of Philosophy in Marketing, Hong Kong University of Science and Technology
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Heartbreakers Must Die! Consumer Responses toward Brand Alliance Termination
Chen, F., Liang, C., He, D. & Jiang, Y., Mar 2022, (Not published / presented only).Research output: Unpublished conference presentation (presented paper, abstract, poster) › Poster › Academic research › peer-review
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Hiding in the Crowd: Secrecy Compels Consumer Conformity
He, D., Jiang, Y. & Gorn, G. J., 7 Jun 2022, In: Journal of Consumer Research. 48, 6, p. 1032-1049 18 p.Research output: Journal article publication › Journal article › Academic research › peer-review
1 Citation (Scopus) -
Mitigating the negative effects of service failure through customer identification
Song, J., Huang, J. & Jiang, Y., Apr 2022, In: Psychology and Marketing. 39, 4, p. 715-725 11 p.Research output: Journal article publication › Journal article › Academic research › peer-review
1 Citation (Scopus) -
The colorful company: Effects of brand logo colorfulness on consumer judgments
Song, J., Xu, F. & Jiang, Y., Aug 2022, In: Psychology and Marketing. 39, 8, p. 1610-1620 11 p.Research output: Journal article publication › Journal article › Academic research › peer-review
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The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets
Jia, L., Yang, X. & Jiang, Y., Mar 2022, (Accepted/In press) In: Journal of Marketing.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access
Prizes
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Faculty Award for Outstanding Performance/Achievement on Research and Scholarly Activities
Jiang, Yuwei (Recipient), 2015
Prize: Prize (research)
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Activities
- 3 Editorial work for journals
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Journal of Consumer Psychology (Journal)
Yuwei Jiang (Associate editor)
2018 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Psychology (Journal)
Yuwei Jiang (Editorial board member)
2016 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Research (Journal)
Yuwei Jiang (Editorial board member)
2014 → …Activity: Publication peer-review and editorial work › Editorial work for journals