Research output per year
Research output per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Master of Science in Economics, Hong Kong University of Science and Technology
Doctor of Philosophy in Marketing, Hong Kong University of Science and Technology
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift
Wang, P. X., Wang, Y. & Jiang, Y., Jan 2023, In: Journal of Marketing. 87, 1, p. 133-147 15 p.Research output: Journal article publication › Journal article › Academic research › peer-review
3 Citations (Scopus) -
I want to remember: Preference for visual intensity in sentimental purchases
Huang, J., Xu, F. & Jiang, Y., Jul 2023, In: Psychology and Marketing. 40, 7, p. 1361-1371 11 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access3 Citations (Scopus) -
Reflection, Resilience, Rebound: Consumer Coping with the Pandemic
Deng, X., Yang, X., Jiang, Y. & Malkoc, S. A., Apr 2023, In: Journal of the Association for Consumer Research. 8, 2, p. 121-129 9 p.Research output: Journal article publication › Comment/debate/erratum
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The negative handmade effect: How and why control deprivation thwarts desire for handmade products
Song, J., He, D. & Jiang, Y., Jul 2023, In: Psychology and Marketing. 40, 7, p. 1431-1445 15 p.Research output: Journal article publication › Journal article › Academic research › peer-review
Open Access -
Heartbreakers Must Die! Consumer Responses toward Brand Alliance Termination
Chen, F., Liang, C., He, D. & Jiang, Y., Mar 2022, (Not published / presented only).Research output: Unpublished conference presentation (presented paper, abstract, poster) › Poster › Academic research › peer-review
Prizes
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Faculty Award for Outstanding Performance/Achievement on Research and Scholarly Activities
Jiang, Yuwei (Recipient), 2015
Prize: Prize (research)
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Consumer Behavior in the Post-Pandemic Era
Yuwei Jiang (Keynote speaker)
11 Feb 2023Activity: Talk or presentation › Invited talk
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Quarterly Journal of Economics and Management (Journal)
Yuwei Jiang (Associate editor)
Mar 2023 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of the Association for Consumer Research (Journal)
Yuwei Jiang (Guest editor)
2021 → 2023Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Psychology (Journal)
Yuwei Jiang (Associate editor)
2018 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Psychology (Journal)
Yuwei Jiang (Editorial board member)
2016 → …Activity: Publication peer-review and editorial work › Editorial work for journals