Research output per year
Research output per year
Personal profile
Education/Academic qualification
Doctor of Philosophy in Marketing, Hong Kong University of Science and Technology
Master of Science in Economics, Hong Kong University of Science and Technology
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Social dynamics in consumer communications: How hierarchy shapes language
Fan, L., Rucker, D. D. & Jiang, Y., Mar 2020.Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review
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Breath or depth? Explore the favor budgeting effect
He, D., Xu, F. & Jiang, Y., Oct 2019.Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review
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Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density
Su, L., Wan, E. W. & Jiang, Y., 1 Dec 2019, In: Journal of Consumer Research. 46, 4, p. 808-824 17 p.Research output: Journal article publication › Journal article › Academic research › peer-review
7 Citations (Scopus) -
Hiding in the crowd: Secrecy compels conformity
He, D., Jiang, Y. & Gorn, G., Aug 2019.Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review
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How exposure to visual glitches influences consumers’ morality judgments
Jin, Z., Yang, X. & Jiang, Y., Oct 2019, Advances in Consumer Research. Bagchi, R. (ed.). Association for Consumer Research, Vol. 47. p. 664Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research › peer-review
Prizes
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Faculty Award for Outstanding Performance/Achievement on Research and Scholarly Activities
Jiang, Yuwei (Recipient), 2015
Prize: Prize (research)
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Activities
- 3 Editorial work for journals
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Journal of Consumer Psychology (Journal)
Yuwei Jiang (Associate editor)
2018 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Psychology (Journal)
Yuwei Jiang (Editorial board member)
2016 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Consumer Research (Journal)
Yuwei Jiang (Editorial board member)
2014 → …Activity: Publication peer-review and editorial work › Editorial work for journals