Research output per year
Research output per year
Personal profile
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Dive into the research topics where Yanping Tu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring
Xu, M., Yu, Z. & Tu, Y., Apr 2023, In: Journal of Marketing Research. 60, 2, p. 355-370 16 p.Research output: Journal article publication › Journal article › Academic research › peer-review
36 Link opens in a new tab Citations (Scopus) -
Social exploration: When people deviate from options explored by others.
Winet, Y. K., Tu, Y., Choshen-Hillel, S. & Fishbach, A., 2022, In: Journal of Personality and Social Psychology.Research output: Journal article publication › Journal article › Academic research › peer-review
11 Link opens in a new tab Citations (Scopus) -
The friendly taking effect: How interpersonal closeness leads to seemingly selfish yet jointly maximizing choice
Tu, Y., Shaw, A. & Fishbach, A., Feb 2016, In: Journal of Consumer Research. 42, 5, p. 669-687 19 p.Research output: Journal article publication › Journal article › Academic research › peer-review
55 Link opens in a new tab Citations (Scopus) -
The Categorization of Time and Its Impact on Task Initiation
Tu, Y. & Soman, D., 2014, In: Journal of Consumer Research.Research output: Journal article publication › Journal article › Academic research › peer-review
92 Link opens in a new tab Citations (Scopus) -
Words speak louder: Conforming to preferences more than actions
Tu, Y. & Fishbach, A., 1 Aug 2015, In: Journal of Personality and Social Psychology. 109, 2, p. 193-209 17 p.Research output: Journal article publication › Journal article › Academic research › peer-review
22 Link opens in a new tab Citations (Scopus)
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MIS Quarterly: Management Information Systems (Journal)
Tu, Y. (Reviewer)
Jul 2025Activity: Publication peer-review and editorial work › Review of books, other publications, or software
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Journal of Business Research (Journal)
Tu, Y. (Associate editor)
Aug 2025 → …Activity: Publication peer-review and editorial work › Editorial work for journals
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Journal of Personality and Social Psychology (Journal)
Tu, Y. (Reviewer)
Jul 2025 → …Activity: Publication peer-review and editorial work › Review of books, other publications, or software
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Journal of Consumer Research (Journal)
Tu, Y. (Reviewer)
Jul 2025 → …Activity: Publication peer-review and editorial work › Review of books, other publications, or software
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Journal of Marketing Research (Journal)
Tu, Y. (Reviewer)
Jul 2025 → …Activity: Publication peer-review and editorial work › Review of books, other publications, or software
Press/Media
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Canada’s ‘AI for All’ strategy has ambitious growth targets, but it falls short on workers and the environment
10/06/26
1 item of Media coverage
Press/Media
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AI Promised to Level the Playing Field. Women May Pay the Highest Price
7/03/26
1 item of Media coverage
Press/Media
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Meta’s Plan To Evaluate Employees’ AI Use May Negatively Impact Women
20/10/25
1 item of Media coverage
Press/Media
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In The AI Age, Even Honest Workers May Face A “Competence Penalty”
12/08/25
1 item of Media coverage
Press/Media